What a $50 Bid Actually Gets You, and What Happens When You Raise It
A licensed producer in Texas opened at $50 a call, bid up to $65, and ended up at $185 per policy written. Here is what changed at each step.
A licensed producer in Texas was one of the first agents to fund an account with us. He didn't come in with a big budget or a team. He set a bid, took calls between other things, and let the numbers tell him what to do next.
He opened at $50 a call.
Volume was thin at that price. He'd go a while between calls. But the ones that came through were real: he was writing a policy on roughly every third call, averaging just over $600 in policy value each.
Most agents stop here and decide the traffic isn't there. He read it differently. Thin volume at a low bid isn't a traffic problem, it's a queue position problem. So he moved to $55.
The phone changed immediately. His busiest week at $55 brought three times the calls of his best week at $50, and the cases got bigger too — average policy value went past $1,000. Then he went to $65 and started writing his largest cases of the run, averaging close to $1,500 apiece.
| Bid | Average policy value |
|---|---|
| $50 | $607 |
| $55 | $1,026 |
| $65 | $1,464 |
Across the whole ramp, his cost came out to $185 per policy written, against an average policy value of $1,043.
The callers are who you'd expect for final expense. Average age 71, most of them between 65 and 80, already thinking about the thing you're calling to solve.
The calls he didn't pay for
Not every call is a fit. Wrong age band. Wrong state. Somebody who saw an ad and assumed the coverage was free.
He qualified in the first thirty seconds and got off the line before buffer time ran out, and those calls never hit his balance. One got past him; he clicked Dispute Call and it was credited the next business day.
That's most of the skill in buying calls. Qualify fast, hang up faster, and only pay for the conversations that were going somewhere.
On his own schedule
Calls run throughout business hours, so he took them when it suited him. Some afternoons, some mornings, and he stepped away entirely when he had other things going on. Nothing expired. Nothing needed restarting. Nobody had to be called to turn it back on. He came back, moved his bid to $65, and wrote his biggest cases yet.
Where to start
Start at $55 — that's where his volume turned on. Put in enough to buy at least ten calls at that bid, so you're looking at a sample instead of a coin flip. Pick an afternoon and qualify hard in the first thirty seconds.