Where do the calls come from?+
From drivers reacting to their renewal price. We run Facebook, Google search & display, and TV campaigns aimed at people actively shopping auto coverage — they see the offer and dial in themselves. Every call is 100% consumer-initiated: no robodialers, no cold lists, no pre-recorded transfers.
What counts as a qualified call?+
A qualified call is a consumer genuinely interested in auto insurance who stays on the line past your minimum buffer time. Only calls that pass that buffer duration become billable — short hang-ups and misdials are never charged to your account.
What are the insured and uninsured tiers?+
We split auto calls into two tiers. The insured tier is drivers who already carry coverage and are shopping to switch or bundle — typically higher value because of cleaner risk and cross-sell potential. The uninsured tier is drivers without active coverage shopping for a policy. You choose which tier(s) to buy, and your price per call follows the tier you select.
Who is the preferred consumer profile?+
Our highest-performing profile is homeowners, multi-policy households, multi-car / multi-driver families, and drivers aged up to 65. These prospects convert best and carry the highest lifetime value. You can target toward this profile in your campaign settings.
How does the bidding work?+
You set your own price per call, generally from $10 up to $45 depending on tier. Higher bids get priority in call routing. You also choose your qualifying call duration — typically 10 seconds, 90 seconds, or 120 seconds. You only pay for calls that meet or exceed your chosen buffer time.
Are the calls exclusive?+
100% exclusive — one call, one agent. We never sell the same driver to a second buyer, so you're not racing four other agents to the dial. When a shopper calls in from our ads, they ring straight through to you and only you.
How do the calls reach me?+
Your choice: answer in our built-in web dialer from any browser — nothing to install — or forward calls to your own DID. Flip between the two anytime in your campaign settings, so it fits however your agency already takes calls.
What close rate should I expect?+
It comes down to how fast you answer and the buffer you set, but agents routinely report 25–33% on consumer-initiated inbound auto calls — versus the 1–3% that's typical of shared data leads. A live shopper who just dialed converts far better than a name on a list, and answering on the first ring closes at 2–3× the rate of letting it slip to voicemail.
Any minimum order, contract, or setup fee?+
None. Fund with whatever you're comfortable with and calls start flowing. No setup fee, no monthly charge, no contract — raise your bid, pause, or walk away whenever you want. You risk only the balance you choose to load.
Can I limit calls to my states?+
Yes — target by state or drill down to zip during setup, so you only pay for drivers where you're actually appointed. Add or drop territories anytime from the dashboard as your carrier appointments change.
PolicyMatcher